What is the difference between SEO and Digital Marketing?

SEO is a specialized subset of Digital Marketing. While Digital Marketing covers social media and paid ads, SEO focuses specifically on ranking websites organically (for free) on search engines like Google.

Do I need coding skills to learn SEO?

Not necessarily. While SEO involves some technical aspects, you do not need to be a programmer. PICT teaches you the necessary HTML basics required for SEO during the course.

Will this course help me get freelance work?

Yes! A significant portion of the PICT curriculum is dedicated to Freelancing platforms like Upwork & Fiverr, teaching you how to sell Keyword Research and Audit services.

Master Search Engine Optimization (SEO)

Q: Will I get a certificate from PICT?

Yes, upon successful completion of the course and final project, you will be awarded a verifiable certification from Punjab Institute of Computer and Technology.

Learn to rank websites #1 on Google. A complete practical course from the best computer academy in Lahore.

View Syllabus Contact PICT

Unlock Your Digital Career

SEO is one of the most high-demand skills in 2025. This course takes you from a complete beginner to an advanced SEO strategist.

Whether you want to start a freelancing career, boost your own business, or get a high-paying job, our curriculum is designed to provide 100% practical training on live projects.

Live Project Training
Google Updates (2025 Ready)
Freelancing Guidance (Upwork/Fiverr)

Detailed Course Content

A comprehensive roadmap to becoming an SEO Expert

1. Introduction to SEO

Foundations of Search Engines

How Search Engines Work (Crawling, Indexing)
SERP (Search Engine Results Page) Analysis
White Hat vs. Black Hat SEO
Understanding Algorithms (Google Updates)

2. Keyword Research

Finding the "Money" Words

Short-tail vs. Long-tail Keywords
Search Intent (Informational, Commercial)
Competitor Keyword Analysis
Tools: Google Planner, SEMRush, Ahrefs

3. On-Page SEO

Optimizing Content & Structure

Meta Titles & Descriptions
Header Tags (H1, H2, H3) Optimization
Image Optimization & Alt Tags
URL Structure & Internal Linking

4. Technical SEO

Backend Optimization

XML Sitemaps & Robots.txt
Page Speed Optimization (Core Web Vitals)
Mobile Friendliness & SSL
Fixing 404 Errors & Redirects

5. Off-Page SEO

Authority & Link Building

What are Backlinks? (DoFollow vs NoFollow)
Guest Posting Strategies
Social Signals & Brand Mentions
Competitor Backlink Audits

6. Local SEO & Tools

Ranking Locally & Analytics

Google My Business (GMB) Optimization
NAP Consistency (Name, Address, Phone)
Google Analytics 4 (GA4) Setup
Google Search Console Mastery

Why Choose PICT?

The Punjab Institute of Computer and Technology Advantage

Expert Mentors

Learn from industry veterans who have managed massive SEO campaigns.

Practical Labs

We don't just teach theory. You will optimize a live website during the course.

Certification

Receive a recognized certificate from PICT, the best computer academy in Lahore.

Ready to Rank #1?

Join the next batch of SEO experts at PICT. Limited seats available.

Details will be published soon!

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Frequently Asked Questions

Everything you need to know about our SEO Course at PICT

SEO is a specialized subset of Digital Marketing. While Digital Marketing covers everything from Social Media to Email Marketing, SEO focuses specifically on ranking websites organically (for free) on search engines like Google. At PICT, we teach you how to get long-term traffic without paying for ads.

Not necessarily. While SEO involves some technical aspects, you do not need to be a programmer. We teach you the basics of HTML tags and structure required for SEO during the course. If you can browse the internet and use MS Word, you can learn SEO.

We cover industry-standard premium and free tools. You will get hands-on training with:

Google Search Console & Analytics (GA4)
Ahrefs & SEMRush (for keyword research)
Yoast SEO / RankMath (for WordPress)
Screaming Frog (for technical audits)

Yes! A significant portion of our curriculum is dedicated to Freelancing platforms (Upwork & Fiverr). We teach you how to create gigs for "Keyword Research," "Site Audits," and "On-Page Optimization" so you can start earning in dollars even before the course ends.

Yes, upon successful completion of the course and the final project, you will be awarded a verifiable certification from Punjab Institute of Computer and Technology, recognized by top IT software houses in Lahore.