Social Media Marketing (SMM) Course — From Strategy to Sales

Learn how to create scroll-stopping content, run profitable ads, grow engaged communities and measure results — practical lessons with real-world projects.

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  • Duration: 12 weeks
  • Mode: Online / On-site
  • Certificate on completion

Course Overview

This hands-on Social Media Marketing course covers strategy, content planning, organic growth tactics, paid social advertising (Facebook, Instagram, TikTok), analytics, and community management. You will complete real projects and a final capstone to build a portfolio-ready case study.

Who should join?
  • Beginners looking to start a career in digital marketing.
  • Business owners and marketers who want to grow brand presence on social platforms.
  • Freelancers seeking high-value services to offer clients.
What you'll get
  • Practical modules with templates and swipe files.
  • Live projects and feedback from instructors.
  • Certificate and portfolio-ready project.

Curriculum

Structured modules with clear learning goals and practical assignments.

Module 1: Foundations of Social Media
  • Social media landscape & platform selection
  • Audience research & personas
  • Brand voice and positioning
Module 2: Content Strategy & Creation
  • Content pillars & content calendar
  • Short-form video (Reels, Shorts, TikTok)
  • Graphic design basics and templates
Module 3: Organic Growth & Community
  • Engagement strategies & community management
  • Influencer outreach and collaborations
  • Contests, UGC and retention tactics
Module 4: Paid Social Advertising
  • Facebook & Instagram Ads structure
  • Audience targeting and creative testing
  • Budgeting, bidding & optimisation
Module 5: Analytics & Reporting
  • Key metrics (CTR, CPA, ROAS)
  • Dashboards with Google Analytics & Meta Pixel
  • Reporting frameworks for stakeholders
Module 6: Monetization & Scaling
  • Funnels for social-driven sales
  • Scaling campaigns & automation
  • Freelancing & agency playbook
Enroll — Limited Seats

Instructor & Support

Instructor photo
Industry Expert — Lead Instructor

PICT professional instructors working in Digital marketer field from last 10+ years experience in social media strategy across ecommerce and SaaS. Led campaigns that scaled revenues 3x and trained teams in-house at top startups.

Support: Weekly office hours, community Slack group and personalised project feedback.

What students say

"I land 3 clients in 2 months after the course. The ads module was gold."

— Ali Rehman, Freelancer

"Practical, project-based learning. I now manage our brand's social channels confidently."

— Sana Arslan, Marketing Executive

"Great templates and checklists — saved me hours in planning content."

— Bilal Khan, Founder

Pricing & Enrollment

Choose a plan suitable for your goals.

Basic

PKR 25,000 one-time

  • Access to all lessons
  • Community access
  • Email support
Enroll
Pro

PKR 50,000 one-time

  • Everything in Basic
  • 2 live workshops
  • Project review
Enroll
Agency

Custom Pricing For Professionals

  • Team seats & onboarding
  • Dedicated consultant
  • Custom training modules
Contact Sales

FAQ

No — the course starts with fundamentals and builds up to advanced tactics with practical assignments.

Yes — a verified certificate on successful completion of the course and submission of the capstone project.

Yes — select modules include live workshops and weekly Q&A with instructors.

Enroll Now — Secure Your Seat

Fill in the form and our team will reach out with next steps and payment options.

Need help choosing a plan?

Contact our admissions team for advice on which plan suits your goals.

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Ready to master social media? Enroll and start building campaigns that convert.
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